Proposal: Brand Name

Introduction

Tina May started a marketing agency at 20, travelled the world building websites for boutique hotels and now runs the highly regarded coding school Institute of Code. In between running immersive coding bootcamps in Bali and teaching digital marketing, she builds stunning websites designed to convert, using only the latest technologies. For recent portfolio example,  see the Institute of Code Website ( www.instituteofcode.com ), a recent client project for Sustainable Built Enterprises www.sbe.com.au and Emilio's portfolio website www.eyesofanomad.com.

Objective

The objective is to overhaul the existing Brand Name to better highlight it's unique features and drive more direct bookings to the site. The focus will be on making the new site:

• visually stunning design
• simple, user-friendly navigation that encourages users to browse further
• SEO (Search Engine Optimised) site for strong rankings for relevant key words
• fast to load and compatible across all modern browsers
• easy for non-technical users to update and maintain
• mobile and tablet friendly (responsive) design
• built in the latest web technologies (HTML, CSS, Javascript & Jekyll)

Website Process

Step 1 - Strategy: We engaged in a strategic meeting with relevant key parties to discuss goals, the brand, important features and functionality, etc. We'll then go away and come away with a comprehensive website strategy, and design inspiration.

Step 2 - Design: Based on the strategic brief and in line with the style of the villa and target audience, we'll come up with a custom design for the website. This design will be optimised not just to be visually stunning, but to load fast, be easy to update and maintain and planned with an understanding of the psychology of the user. This stage will take ~ 2 weeks.

Step 3 - Development: After you have reviewed and approved the design we'll get to work building it. We'll be building from scratch using HTML, CSS and Javascript (no clunky pre-built templates here). We'll conduct comprehensive browser testing, speed testing and website optimisation. This stage will take ~ 2 weeks.

Step 4 - Review & Upload Content: Now it's time to review the live site (on a hidden domain), upload all of your content (photos, images etc) and teach you how to use the content management system so that it's easy for you to manage ongoing. 

Step 5 - Site Live: When all has been signed off, we'll push the site live on the client name domain and conduct one final round of testing. 

Quotation: $4500

What's Included:

• Strategic review of website needs & goals 
• Custom design to suit the brand and target audience 
• Build in the latest technologies, HTML5, CSS3, jQuery and Jekyll
• Page animations and transitions for visual impact
• Custom integration to CloudCannon content management system
• Full access to the codebase through Github
• Responsive across all devices (including mobile and tablet)
• Integration of live instagram widget to view latest instagram posts
• Optimised for speed and performance
• Optimised for search engine ranking with the ability to custom edit SEO meta-data for each page
• Video tutorial of how to use your new content management system

Optional Extras:

• Integration of booking engine (for example Little Hotelier)
• Setup & integration of Google Analytics
• Custom email setup with google apps
• Image sourcing and optimisation

Hosting & Content:

• Hosting & domain name is complimentary for the first year, and  ($250 per year after that) which includes backups, security, technical support, and the content management system.
• All content, images, copywriting to be provided by client name

Payment & Delivery Terms

We require 50% payment up front to commence work, 25% upon satisfaction of the design phase and the with the balance payable upon completion. This can be paid via bank transfer using Transferwise, or credit card (3% transaction fees applies). Final payment must be made within 5 business days of completion and before the site is published live on the domain.